KMTP Castle Workshops
In 2018 Western Baltic Shipyard together with creative industries and with the help of Science and Technology Park launched a new space for creative industries in Klaipeda. This building previously hosted administration of the shipyard, but for quite a while it was empty. The building is located near Klaipėda oldtown, in the heart of the city and it became a perfect place for designers, photographers, artists, painters, and other creative minds.
The mission of KMTP Castle Workshops is to provide the necessary space for creativity, crafts, prototyping and to gather representatives of the creative industries of the port city under one roof, whose cooperation would encourage starting and developing businesses, laying the foundations for the formation of the Creative Industries Cluster.
The KMTP team at the Castle Workshop aims to promote the application of new technologies in the development of various products or services, help residents set guidelines for business development, measure risks and make appropriate decisions to avoid painful mistakes.
To find the best way how to transform this real estate to business was used The Business Canvas model.
For JSC Western Shipyard this developed business model perfectly revealed the potential of the real estate and the possibilities of its use. Using the Canvas business model has helped better plan and identify sources of value creation and see the connection with business strategy. Market research, competitive environment analysis, a consumer (customer) needs analysis, and modeling of future service changes were performed using this model. JSC Western Shipyard has adopted this business model and now the company is working on its implementation.