Kayaks for kids that are fun
Improving the problem of lack of recognition in producing kayaks for kids, not for sport kayaks... yet. “Future Kayaks” is rather small company but they are innovative because they produce smaller and lighter kayaks in two size, dedicated for children.
It was decided to create 3 creative graphics for kayaks for kids. This graphics are adjusted to the target group to which the company directed kayaks which are children. New graphics will make the product more attractive in terms of finance and recognition.
Their idea was to find a bigger company, which could produce kayaks and they wanted to cooperate with them finally. They found big company producing kayaks and it’s easier to sell product as a part of cooperation with a famous company.